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Appcues vs Ask Vic

By Tara Porter
Updated May 29, 2024
Appcues vs Ask Vic

Choosing the right Digital Adoption Platform is crucial for enhancing user experience and ensuring smooth onboarding processes. This article compares two popular platforms, Appcues and Ask Vic, across several key categories: ease of use, cost effectiveness, customization, and customer support.

What Are Appcues and Ask Vic?

Before we dive in, let's get familiar with Appcues and Ask Vic. Both are Digital Adoption Platforms (or product adoption platforms) designed to enhance user onboarding experiences and streamline user onboarding flows. While Appcues offers a wide array of features, Ask Vic shines with its simplicity and user-friendly approach. Now, let's explore how these platforms stack up against each other!

Ease of Use

Appcues is praised for its user-friendly interface that allows non-technical users to create in-app guides and tutorials easily. The drag-and-drop editor simplifies the process of building user flows without requiring coding knowledge. However, some users have noted a steep learning curve initially. One user said, "It seemed like I had question after question and issue after issue before I was able to go off and use it myself."

Ask Vic is known for its intuitive interface that integrates seamlessly with a wide range of applications, making it easy for users to access support without leaving their current workflow. It provides on-demand, context-sensitive help that is immediately accessible, reducing the learning curve significantly. Users appreciate the simplicity of deploying VisualSP, noting that it can be integrated with existing systems with minimal hassle.

Cost Effectiveness

Appcues offers a variety of pricing plans, making it accessible for businesses of different sizes. It provides a free trial that allows users to test its features before committing to a paid plan. However, several users have mentioned that the cost can quickly escalate, especially for larger teams or when advanced features are required. Some reviewers felt that the pricing is not very transparent and can be confusing for new users.

Ask Vic is often highlighted for its competitive pricing, which includes various subscription models suitable for different organizational needs, including a free base package. Many users appreciate the clear and straightforward pricing structure, which avoids unexpected costs.


Appcues offers extensive customization options, allowing users to tailor in-app experiences to their specific needs. The platform supports personalized user flows and targeted messaging based on user behavior and segmentation. However, some users reported that achieving high levels of customization can be complex.

Ask Vic provides robust customization options that allow users to create personalized help content and tutorials tailored to specific user roles and needs. It supports a wide range of applications, with a particularly strong integration with Microsoft products, enhancing the customization potential within those environments. A few users noted that while the customization is powerful, it might take some time to fully explore and utilize all customization features effectively.

Customer Support

Appcues generally receives high praise for its customer support, with many users commending the team for their helpful and timely assistance. The platform provides comprehensive documentation and resources to aid users in troubleshooting and maximizing the use of its features. However, some users have noted that despite the exhaustive support materials, there are instances where they had to contact support and wait for a response before proceeding with a campaign. One user mentioned, "Although the support materials are exhaustive, there are instances where I've had to contact support and wait for their response before proceeding with a campaign." Despite this, the overall sentiment towards Appcues' customer support is positive, with another user stating, "Luckily, their support has been top-notch to help overcome some of the UI issues."

Ask Vic is highly regarded for its excellent customer support, with users frequently mentioning the team's proactive and helpful approach. The platform offers extensive training resources and personalized support to ensure users can fully leverage the tool. Users appreciate the quick and effective responses from the support team, which helps resolve issues efficiently. Some users suggested that while the support is generally excellent, having more live support options (e.g., chat support) would enhance the experience further.


Both Appcues and Ask Vic offer robust features and capabilities but they cater to slightly different needs and user bases. Appcues is ideal for those seeking extensive customization and a variety of user flows, though it comes with a steeper learning curve and potentially higher costs. VisualSP, on the other hand, excels in ease of use, cost effectiveness, and customer support, with strong integration across multiple applications, particularly Microsoft products. Your choice between the two will depend on your specific requirements, budget, and the level of customization and support you need. Consider these factors carefully to choose the platform that best fits your organization's needs.

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